Building Digital Capabilities - Google Analytics - Get smarter with your data

It's important for any businesses currently using Google Analytics to start thinking about making the switch early to GA4. Switching early means ensuring historical data when you can no longer access the current version and being ahead of the game when it comes to using the new system.

GA4 is Google's revamped analytics system, with different reports than what you're used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?

Get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference to you in your role as a marketer or business owner.